What a Brand Strategy Is (And Why You Need One)
Would you believe me if I told you that the most important part of a brand isn’t having a nice looking logo, but rather a clearly defined brand strategy? Sure, an aesthetically pleasing logo is great and all, but if you haven’t figured out who to make it look good for and why they’ll be attracted to it (among a slew of other things, which we’ll get into below), then you’re wasting both time and
